agi brand guidelines cover
agi brand guidelines cover

Project
Overview

Brand guidelines are rules that dictate how a business presents itself to the public, encompassing colors, fonts, voice, and design. I aimed to create a brand guide that effectively conveys the company’s friendly and warm approach towards its customers. The bright, dynamic color palette made this project extremely fun to work on.

The initial design took a subtle approach, emphasizing the system rules rather than the panel layouts. Recognizing this as a misstep, I reworked the project to leverage the guidelines in a more expressive manner, opting for a “show me, don’t tell me” approach.

Stack

IllustratorInDesign
laptop on white background showing section of landing page titled how agencies win
An opened laptop that's stacked on a closed laptop. The screen shows a section of the landing page called programmatic process.
desktop computer showing landing page section titled be our partner
color page detail shot.
brand guide archetype detail page view
brand guide voice page detail